Wednesday, March 08, 2006

"Who's Your Padre?"

So what does everyone think of the town's new marketing slogan?

I read somewhere that the hope is that "Padre" will somehow magically become synonymous with "South Padre" in people's minds as a result of this new ad campaign. I'm not sure I understand the thought processes that reached that conclusion, but never mind...

Where does "Who's your daddy?" come from, anyway? I remember it from that old Zombies tune "Time of the Season" when the singer says "What's your name? Who's your daddy? Is he rich like me?" Always kind of liked that song.

According to a 2005 article in the Washington Post, "while the phrase has innocent overtones... its most direct and historic meaning has been sexual. The origins of the full phrase are obscure, but the slang use of "daddy" has long been associated with prostitution. According to the Random House Historical Dictionary of American Slang, the oldest usage dates to 1681, when the speakers were hookers who used the phrase in reference to their pimps or to an older male customer.

In old blues songs, dating to at least 1909, "daddy" is slang for pimp. The title of another number, from1926, spelled it out a little further: "How Can I Be Your Sweet Mama When You're Daddy to Someone Else?" Later on, the term was generalized in African American speech to mean any male lover, and had variants, such as "sugar daddy," that survive to this day, according to the slang dictionary."

Well then. So much for being a "family destination."

Anyway, I know who my padre is -- and I sure am glad he is back on Padre!

Update: this from Alderman Jim Hoff

Hi Sandy,
I am not a registered blogger yet so I'll respond to the thread on the blog here.
The "Who's your padre?" campaign is the Spring Break campaign ($70,000 budget) to be run only a couple weeks.
The slogan „Be Yourself In a Place You Really Want To Be,‰ is the major promotion ($900,000 budget) for the Island, directed at families which will run for a long time.

That one doesn't flip my switch either but I don't need any convincing this is a great place to be.


Anonymous Anonymous said...

You're spoofing, right?

7:11 AM  
Blogger Lucinda said...

Well, I was kinda having fun with this but yes, that is the town's new slogan and yes, that was a real quote from a real Washington Post article and yes, my dad just got back in town....

And quite frankly, I am not wild about the slogan.

But that's just me. I put this up because I was interested in what other people thought of it.

7:21 AM  
Blogger Sam said...

Great minds think alike ... I had written that the slogan was tacky in the extreme ... the reponse was a whole bunch of money had already been spent and it was too late to do anything about it.

So Im waiting for someone to come along and ask me "are you my ... Padre?"

8:07 AM  
Anonymous Anonymous said...

Sandy - I agree with you. The slogan is tacky. It makes SPI sound like spring break/ party headquarters; not a family oriented atmosphere. Oh well, I suppose it kind of goes along with the plan do away with Isla Blanca as we know it.


11:46 AM  
Anonymous Anonymous said...

More fishbowl PR...

4:05 PM  
Anonymous Anonymous said...

By the way, what ever happened to the infamous Nascar investment? Seems to have been scuttled from the Town's website..

4:09 PM  
Blogger Sam said...

Hey Wahoo, methinks the NASCAR truck investment died without fanfare (hah!) because it didn't work. If it is still alive I'm sure there are tons of us to help squish that bug.

I read a funny today that somebody wants to market Daytona 500 Cologne for men. It has sandalwood and all kinds of good smelling stuff in it.

The sponsor race car driver responded something like "if it ain't got the smell of race gas and burning rubber, it ain't car racing."

SPI Race Gas Investment Perfume, anyone?

5:33 PM  
Anonymous Anonymous said...

When Dan Quandt asks "Who's your daddy?" at a board of Aldermen meeting ...

11:29 AM  
Blogger Lucinda said...

I got a helpful e-mail from Dan Q. which reiterates what Jim Hoff said:

The newspaper article was misleading. I did tell the reporter a few times that the “Who’s Your Padre?” concept was our line on spring break advertising and will be a stealth marketing campaign throughout the year, however our true advertising campaign has the theme “be yourself…in a place you really want to be.” I’m attaching a couple of examples of our ads, all done with local people, to show the campaign.

We spend about $68,000 on the spring break campaign. We will spend around $700,000 this year on the real campaign. I think this shows the “be yourself” campaign is our true emphasis.

I hope this helps clarify our advertising and our real themes. Let me know if you have any questions.

(sf again)He sent me some ad layouts - nice photography of kids and mommies and stuff.

I think perhaps the town was caught off-guard by the negative reaction it is getting from some quarters.

11:51 AM  

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